Complementary Medicines, Advertising Reform and the TGA
by Dr Ken Harvey, with an introduction by Ken Greatorex
To set the scene for those not familiar with the glacial machinations of Australia’s Therapeutic Goods Administration: Until recently in Australia we had a complaint process whereby if you wanted to complain about the advertising of a particular listed medicine, you submitted. to the Complaints Resolution Panel. It was woefully under resourced, but it did its job, carried out inquiries then reported established breaches in conduct to the TGA. The TGA acted – sometimes.
Then things changed. Against the urging of such groups as The Australian Skeptics, Friends of Science in Medicine, Choice and other consumer advocates, the TGA became the body which dealt directly with such complaints.
As one who attended and absorbed the excellent review from Professor Harvey and three of his students, the result of this change has been:
- totally predictable
- disappointing
(left to right: Mal Vickers, Kithmini Cooray, Mary Malek, Ken Harvey)
Speakers:
- Mal Vickers, Analysis of old and new advertising complaint systems
- Mary Malek, TGA consultation on “low risk” products
- Kithmini Cooray, Bright Brains (Bacopa Monnieri) TGA complaint
Discussion:
The audience did not agree that the ongoing advertising of ‘Bright Brains’, illustrated by Kithmini, had achieved compliance with the Therapeutic Goods Advertising Code 2015. In short, they disagreed with the TGA outcome statement about this complaint. View More Complementary Medicines, Advertising Reform and the TGA
