Playing fast and loose with your credibility
by Mark Hassed
On any list of trusted professions, I’m sure that pharmacists would feature prominently. They dispense our medications and are always behind the counter ready to offer advice when needed.
But, what do you do when you find that your local pharmacy is promoting a treatment that you know to be ineffective at best, and damaging at worst?
On a recent visit to my neighbourhood pharmacy there was a large poster by the counter promoting ear candling. I asked the pharmacy assistant if I could talk with the pharmacist.
(click to enlarge)