Video fest: the Power Balance wrist band and the arm press
It appears that some dubious marketing tools are being employed in the sale of the Power Balance wrist band.
First is the use of celebrity endorsement. This practice is unfortunately all too common. Celebrities don’t appear to be any better at critical thinking than your average Joe (or Jo) in the street.
The second dubious practice is the use of physical tests that aren’t objective. The method of pressing down on someone’s arm to test muscle strength can easily be manipulated (either deliberately or mistakenly) by the person doing the pressing. This methodology has been around for quite some time and is known as “Applied Kinesiology”. This is rather difficult to describe in writing. Fortunately Richard Saunders has put together an excellent video that shows you everything you need to know.
[youtube=http://www.youtube.com/watch?v=Piu75P8sxTo]
Now, check out this uncritical video review of the Power Balance wrist band. In this video a View More Video fest: the Power Balance wrist band and the arm press