Would you like to know why smart women make bad decisions? If so, buying Annie McCubbin’s book, Why Smart Women make Bad Decisions would be a great start.

Annie published it in 2020, then in May this year she published Why Smart Women Buy the Lies. Annie is more than a little annoyed that critical thinking is so often side-lined, whilst pseudoscience and New-Age waffle is instead shaping decision-making. Consequently, Annie focuses on helping women avoid being conned by the feel-good vibes of self-help promises.

Annie trained and worked as a professional actor appearing in major theatre productions and Australian TV dramas.  In 2001, Annie founded COUP – a corporate development and communication consultancy – with her husband, David.  They have pioneered skills-based training drawn from theatre practice, critical thinking, and business principles, delivered to companies across Australasia in finance, professional services, pharma, resources, telecoms, FMCG, government and the profit-for-purpose sector.

Having trained and coached thousands of women leaders, it became blindingly apparent to Annie that understanding cognitive flaws and unconscious biases is the best protection from the deceptions and distortions that cause unwelcome drama in business. 

You can hear Annie speak at Skepticon 2023. Tickets for the convention and/or online viewing are available here.